Innovation and technology to define the future of Madonna di Campiglio.
Mountain Progress Lab is an experimental project that brings together innovative technologies, data and storytelling.
By collecting and analysing data from the territory, Audi and Madonna di Campiglio's shared goal is to make concrete decisions on what actions should be taken to protect the venue's beauty and spread awareness on the major environmental issues of our time.
Innovative and experimental land mapping.
Mountain Progress Lab is an innovative land health tracking and analysis project.
An unprecedented territorial mapping that integrates data already present in the holiday resort, with new data never previously collected, validated or analysed through a collaboration with the University of Trento.
The specially-equipped Audi fleet enables a completely experimental mode of environmental detection on the move, supported by fixed sensors positioned throughout the territory.
A digital platform for data viewing and storytelling.
The data collected will be made available through an online platform, which will allow the analysis evidence to be further explored, and will encourage everyone to adopt more conscious and sustainable behaviours.
A sustainable mobility service.
Drive along the Eco-routes in one of the full-electric cars - environmental 'sentries' equipped with air-analysis sensors - and you too can do your part, by collecting valuable data and reducing emissions.
A new space to meet and work together.
The Smart Hub is the new multifunctional space for urban re-generation, which is also accessible to anyone who wishes to use it for smart working, gatherings, and business meetings.
A collaborative project for the whole community.
Mountain Progress Lab is an evolving project, which will involve students, innovators, start-ups to reflect together and find new solutions for the future of the area. Madonna di Campiglio is ready to become an open-air laboratory for imagining new prospects for sustainable development.
